Privacy policy
Tarte, Inc. (“ Tarte ,” “ us ,” “ our ,” and “ we ”) respects your privacy and is committed to protecting it through our compliance with this Privacy Policy. This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit any websites Tarte owns or controls, including https://tartecostarmetics.shop/ and https://tartecostarmetics.shop/ (collectively, the “ Sites ”), and our practices for collecting, using, maintaining, protecting, and disclosing that information.
You can access the Sites in many ways, including from a computer or mobile device, and this Privacy Policy applies regardless of the means of access. This Privacy Policy also governs the use of personal information we obtain from you from any third party site or application where we post content or invite your feedback or participation, including, but not limited to, Twitter, Facebook, Instagram, YouTube, Pinterest, and Google+ (collectively, “ Third-Party Sites ”). Tarte cannot control the privacy policies or practices of Third Party Sites You should always check the privacy policies of Third Party Sites and your privacy settings.
Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Sites. By accessing or using the Sites, you agree to this Privacy Policy. This Privacy Policy may change from time to time as described in Updates to our Privacy Policy below. Your continued use of the Sites after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.
CHILDREN UNDER THE AGE OF 16
Our Sites are intended for general audiences and are not specifically targeted to or intended for use by children and minors. We do not knowingly collect personal information directly from children under the age of 16. No one under age 16 may provide any personal information to or on the Sites. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on the Sites or through any of its features, register on the Sites, make any purchases through the Sites, use any of the interactive or public comment features of the Sites, or provide any information about yourself to us, including your name, address, telephone number, or email address. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at support@tartecostarmetics.shop .
Our retail partners
You can purchase Tarte products via our retail partners (e.g., Sephora, Ulta Beauty, Target). When you purchase Tarte products through a retail partner online or in one of their stores, you are contracting directly with that retail partner and not with Tarte. Any personal information you provide to the retail partner will be managed by the retail partner and governed by its privacy policy. If you have questions about how our retail partners collect, use, and disclose information, you must contact them directly.
CATEGORIES AND SOURCES OF INFORMATION WE COLLECT
The following table contains the categories and sources of information that we may collect from you and that we have collected over the last 12 months. References to categories of data in the rest of the Privacy Policy will also map to the categories in this table. The sources of personal information map to the sources described in How We Collect Your Personal Information below.
Category
Examples
Personal Information Collected
Source of this Personal Information
A. Identifiers.
A real name, alias, postal address, email address, unique personal identifier, online identifier, Internet Protocol address, email address, or account name.
YES
You, Indirectly, Referrals, Automatically, Service Providers
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).
A name, physical characteristics or description, address, telephone number, credit card number, debit card number, or any other financial information, or medical information.
YES
You, Indirectly, Referrals, Automatically, Service Providers
C. Protected classification characteristics under California or federal law.
Age (40 years or older), race, color, national origin, marital status, sex, veteran or military status.
YES
You
D. Commercial information.
Records of personal property, products or services purchased, obtained, or considered, or other purchasing histories or tendencies.
YES
You, Service Providers, Affiliates, Inferences.
E. Biometric information.
Facial images through use of our virtual try-on feature
YES
You
F. Internet or other similar network activity.
Browsing history, search history, information on a consumer’s interaction with a website, application or advertisement.
YES
Indirectly, Automatically, Service Providers
G. Geolocation data.
Physical location or movements.
YES
You, Automatically
H. Sensory data.
Audio, electronic, visual, thermal, olfactory, or similar information.
NO
Not Applicable
I. Professional or employment-related information.
Current or past job history or performance evaluations.
YES
You
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).
Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information or student disciplinary records.
NO
Not Applicable
K. Inferences drawn from other personal information.
Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities and aptitudes.
YES
You, Indirectly, Automatically, Inferences
L. Age or date of birth
YES
You
M. Sensitive Personal Information
M.1
Social security, driver’s license, state identification card, or passport number
NO
Not Applicable
M.2
Account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account
YES
You
M.3
Personal information that reveals consumer’s precise geolocation
NO
Not Applicable
M.4
Personal information that reveals a consumer’s racial or ethnic origin, religious or philosophical beliefs, or union membership
YES
You
M.5
Personal information that reveals the contents of a consumer’s mail, email, and text messages unless company is the intended recipient of the communication
NO
Not Applicable
M.6
Personal information that reveals consumer’s genetic data
NO
Not Applicable
M.7
Personal information collected and analyzed concerning a consumer’s health
NO
Not Applicable
M.8
Personal information collected and analyzed concerning a consumer’s sex life or sexual orientation
NO
Not Applicable
how we collect your personal information
We may collect or may have collected personal information about you from various sources. The categories of sources from which we may collect personal information are:
You: Directly from you, such as when you make a purchase on our Sites, contact us with a question or complaint, create an account on our Sites, register for our loyalty program, respond to a survey, participate in a contest or other promotion, or sign-up to receive marketing communications.
Indirectly: Indirectly from you, such as from your interactions with our Sites, social media platforms, or reward program participation. For example, we may obtain your information from a social media platform or network if you interact with us on social media or choose to log-in to our Sites using your social media credentials.
Referrals: From your friends or family members, such as when your friend or family member sends you a gift or makes a referral.
Automatically: Cookies and automatic collection methods, such as when you visit our Sites or use one of our mobile applications, and when you open or click on emails we send you, we (and third parties we work with) may automatically collect information from your browser or device using technologies such as cookies, web beacons, pixel tags, and similar technologies. Automatic collection methods are described in detail below under Information Collected Automatically .
Other Technologies: Through other technologies, such as call recording technology when you speak to customer support.
Service Providers: From our business partners and service providers, such as order fulfillment and shipping providers, analytics providers, advertising companies and networks, third-party retailers, and other third parties that we choose to collaborate or work with.
Affiliates: From our affiliates, that you have interacted with.
Inferences: Inferences generated by Tarte or our service providers’ computer systems.
INFORMATION COLLECTED AUTOMATICALLY
This section provides more detail about Category F in the table located in Categories and Sources of Information We Collect above.
Cookies . A cookie is a small piece of information sent by our Sites that is saved in your computer’s browser storage. The cookie holds information our Sites may need to personalize or enhance your experience and to gather statistical data, such as which pages are visited, the internet provider’s domain name and the addresses of the sites visited immediately before coming to and immediately after leaving the Sites. The information in the cookie lets Tarte trace “clickstream” activity (i.e., the paths taken by visitors to our Sites as they move from page to page) to enable us to better serve our customers by revealing which portions of our Sites are the most popular. Cookies also help us improve your shopping experience by, among other things, keeping track of your preferences, recognizing you if you have a shopping account, and tracking your shopping basket as you shop. We may link the anonymous visitor ID from your cookie to a user ID in our database to help us analyze web traffic and statistics. From time to time, other companies may help us with data research and analysis, but they will be prohibited from using that data for any other purpose. You may disable cookies on your browser. Please review your browser’s instructions for doing so. Note that certain features of the Sites may not be available if you delete or reject cookies.
You can manage how we use cookies on your browser by clicking the “Cookies Settings” link in the footer of our Sites. Clicking on the “Cookies Settings” link will take you to a popup where you can manage your cookie preferences. There are four categories of cookies: “Strictly Necessary Cookies”, “Performance Cookies”, “Functional Cookies”, and “Advertising / Targeting Cookies.” Using the slide bar, you can choose which cookies to allow, except for the “Strictly Necessary Cookies” that are necessary for the operation of the Sites. “Performance Cookies” are used to understand how users use our Services. These cookies also aid in determining the performance of our advertising. “Functional Cookies” are used to personalize our Services for you by capturing your preferences, choices, and settings. “Advertising / Targeting Cookies” collect data about your browser’s online activity. This data is used to present advertising to you that may be of more interest than a non-targeted advertisement. Removing “Advertising / Targeting Cookies” will not remove ads from your Services. In addition to using our cookie manager, you can also adjust your cookies through your browser settings. You can learn more about cookies at the following link: All About Cookies | Online Privacy and Digital Security . Please note that removing cookies may affect how the Websites and Services work.
Pixel Tags . We may use pixel tags (also called web beacons or clear gifs) on our Sites. They can help us analyze what our customers like to do on our Sites and the effectiveness of our features and advertising. They can also help us customize your browsing and shopping experience. We may use information collected through pixel tags or tracked links in combination with your personal information. We may also combine personal information you provide to Tarte with other personal information (such as purchase history and demographic information). If we work with other companies to help us track, collect and analyze this information, they will be prohibited from using this information for any other purpose.
Google Analytics . The Sites use Google Analytics (and in the future may use other similar sites or services), a web analytics service provided by Google, Inc. (“ Google ”), to better assist us in understanding how the Sites are used. Google Analytics will place cookies on your computer that will generate information that we select about your use of the Sites, including your computer’s IP address. That information will be transmitted to and stored by Google. The information will be used for the purpose of evaluating consumer use of the Sites, compiling reports on Site activity for our use, and providing other services relating to Site activity and usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. You may refuse the use of cookies by selecting the appropriate settings on your browser or through the cookie banner referenced above. Please note that by doing so, you may not be able to use the full functionality of the Sites. The use of cookies by Google Analytics is covered by Google’s privacy policy. From time to time, we may enter into agreements with other third party providers for web analytic and other similar services. If we enter into such an agreement, we may share your information, including personal information, with the provider or such provider may have access to and collect your information on our behalf. Your information, including personal information, may be stored with the provider.
Other Advertising Partners . Tarte may also work with advertising partners that use cookies, pixel tags and other tracking technologies to serve advertisements on behalf of their retail clients (like Tarte), across the Internet, including to you after you have visited our Sites. These advertising partners engage in remarketing, online behavioral advertising and ad delivery and reporting. With respect to Tarte, these advertising partners may collect anonymous information about your browser as it makes visits to websites across the Internet (including our Sites) and your interaction with our advertising and email communications. This anonymous information may also be used to tailor advertising for you and others elsewhere on the Internet. Tarte will have access to the information collected by these advertising partners and can then use it in combination with personal information provided by you to enhance your experience on our Sites. Because our advertising partners serve ads on many different websites, they are able to compile information over time about where you, or others who are using your computer, saw and/or clicked on the advertisements they display. Our advertising partners may share that information with us and we and/or our advertising partners may use this information to make predictions about your characteristics, interests or preferences and